Searching Buck Hicks

Buck Hicks SearchAs of today (June 29th 2015) if you search google for Buck Hicks you will not find this blog. You may see some indirect links from Face Book where you could find me among some other Buck Hicks’ and eventually make it back to this site. But I don’t want to rely on Face Book for my success. You may also find me indirectly from links to other websites I have posted to or been involved with over the years but again I don’t want to rely on links from other sites for my success. I want this site to be the number one returned result for any search containing my name.


So this post is to mark this day and to serve as a reference for when I make it to number one. I should also say that I am not doing this for any sense of vanity. I am doing this so when someone looks for Buck Hicks as a potential technology consultant they will find me and not one of the other Buck Hicks listed on the first couple of result pages from Google.

The Simple Programmer

The Soft Skills book mentioned in the last post was written by John Sonmez who also maintains the Simple Programmer’s website. If you are interested in personal branding or learning how to maximize your soft skills his site is an excellent place to start. As I mentioned in my last post this book and its author is what inspired me to start blogging again under the domain. The author, John Sonmez, posts frequently and the content is top notch. There is also a free 3 week course on how to get started blogging in the Simple Programmer’s Resource Section, which I am on day 3.

On a side note:

One of the early lessons for a successful blog from John is that you need to pick your niche. And the more specific the niche the better your blog will stand out from all the noise on the internet. And while I totally buy into that I am going to hold off on revealing my niche until I have better established a record of consistent posting. For now I am going to focus on getting to know the “Buck Hicks Brand”.



Hello My Name Is Buck Hicks

Hello. My name is Buck Hicks and I am from Three Rivers, MI. This is my fifth attempt at blogging. For me starting is always the easy part and I can even post on a consistent basis for a while but after some time, usually a week or two, I always drop off. Consistently.

My Name is Buck Name Bage
Hi My Name Is Buck

So why I am starting blog number six? Especially at a time when blogging is becoming the second class citizen to podcasting. I am starting number six because of a book I recently started reading. The name of the book is Soft Skills: The software developer’s life manual (if you decide to buy this book please click the affiliate link in the right side bar) and it is a very different book then most technical books I have read.

Simple Programmer Book Cover
Simple Programmer Book

The best way for me to describe it is to say that it is a book about developing the self or maybe more accurately refactoring the self. Anyway a big part of this book is about developers working on their personal brands so that they can maintain more control over their career and where it is headed.

I am about half way through the book and so far there is nothing that I have never heard before but there is something about this book that made the idea of building my personal brand just click. It was almost like – Why didn’t I think of this before? So I have been thinking a lot about why haven’t I already established my brand? Why are there people live in the same neighborhood that I do that don’t even know what it is I do for a living?

Every answer that I came up with sounded like an excuse. Well more accurately every answer I came up with WAS AN EXCUSE. There is no good reason for not putting effort into our future both personal and professional (talk more about that later) so this is my line in the sand. This is where I start to build the brand that is Buck Hicks.