Hello My Name Is Buck Hicks

Hello. My name is Buck Hicks and I am from Three Rivers, MI. This is my fifth attempt at blogging. For me starting is always the easy part and I can even post on a consistent basis for a while but after some time, usually a week or two, I always drop off. Consistently.

My Name is Buck Name Bage
Hi My Name Is Buck

So why I am starting blog number six? Especially at a time when blogging is becoming the second class citizen to podcasting. I am starting number six because of a book I recently started reading. The name of the book is Soft Skills: The software developer’s life manual (if you decide to buy this book please click the affiliate link in the right side bar) and it is a very different book then most technical books I have read.

Simple Programmer Book Cover
Simple Programmer Book

The best way for me to describe it is to say that it is a book about developing the self or maybe more accurately refactoring the self. Anyway a big part of this book is about developers working on their personal brands so that they can maintain more control over their career and where it is headed.

I am about half way through the book and so far there is nothing that I have never heard before but there is something about this book that made the idea of building my personal brand just click. It was almost like – Why didn’t I think of this before? So I have been thinking a lot about why haven’t I already established my brand? Why are there people live in the same neighborhood that I do that don’t even know what it is I do for a living?

Every answer that I came up with sounded like an excuse. Well more accurately every answer I came up with WAS AN EXCUSE. There is no good reason for not putting effort into our future both personal and professional (talk more about that later) so this is my line in the sand. This is where I start to build the brand that is Buck Hicks.

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